Four Winds has a unique style that has a very minimalist and vintage feel to it. Many of the patterns and line work in the branding makes us visualize the lining a vintage trunk or suitcase, or even wallpaper in a very old building. Maybe we’ve seen too many Wes Anderson movies, but this branding also feels like we should grab a compass, throw on a vest, grab a swiss army knife and head out into the wilderness for an adventure.
The branding and design work was created by Andy Dixon who is a painter, musician and designer. The diversity of his artistic creations probably helps lend flavor to the unique branding for Four Winds.
The use of, and strong visual presence of, the single blue color throughout the branding really makes it recognizable. While the clean, minimal, but present line work of the logo mark stand out, it’s really the bold blue that sticks in your head. The bold blue and delicate white lines and patterns are carried out through the walls of the taproom and the sides of the bottle carriers. This is a subtle but wonderful way to reinforce the branding. As a customer, you might say “that’s a cool wallpaper,” but we can bet that anytime they see that blue pattern in the future, the first thought in their heads would be Four Winds. The bottle labels also carry on a nice set of design patterns in different colors. In this system, it works nicely to have the different beer brands separated by these unique colorful patterns.
DESIGN BY: Andy Dixon