Gourd Shorts

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DESIGN BY: Chris Ladwig

ILLUSTRATION BY: Brian Boesch

 

Chris and Brian put together this fun little take on a seasonal pumpkin beer for Florida Beer Co. I recently featured Chris because he created an astounding 575 beer labels for a brewery promotion. Those were all awesome and this fun pumpkin beer label is the same.

In a time of year when every brewery is making a pumpkin beer, it’s nice to see a fun and fresh take on the beer. Yes it’s fall, but this beer has a fun play on summer and surfing by using the name “Gourd Shorts.” In a time when we are all falling in love with turning leaves and warm evenings by the fire, why not reminisce in summer for just a little bit longer.

By using brighter colors and a fun illustration and script lettering, I would imagine that this pumpkin beer would stand out from all the others on the market. The play on the word gourd for board sets a fun tone for the surfing gourd wearing board shorts.

So, here’s to fall and tasty beers. Happy Halloween!!

 

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